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To Pitch, To Pitch - My Kingdom for a Pitch

Instructor Rona Edwards will discuss the differences between the various kinds of pitches from the elevator pitch to the accordion pitch to the full-blown, soup-to-nuts pitch. In this intensive workshop, you’ll learn the Dos and Don’ts of Pitching and all that it entails.
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With more platforms comes more and more content. It’s not easy standing out from the noise in this saturated marketplace. However, studios, networks, and streamers are always hungry for the next great film or TV series. So, what happens when you finally get your foot in the door? Your first impression is everything in this business. In this intensive workshop, you’ll learn the Dos and Don’ts of Pitching and all that it entails.

Instructor Rona Edwards will discuss the differences between the various kinds of pitches from the elevator pitch to the accordion pitch to the full-blown, soup-to-nuts pitch. She will discuss what makes a good logline, its many uses, and why it’s so important. In addition, Edwards will share tips for the Zoom pitch and things to keep in mind when using a pitch deck.

Having been on both sides of the desk, pitching to executives, studios, streamers, and networks - to having writers and producers pitch to her, Edwards has witnessed the evolution of today’s complicated industry where the lines have blurred between feature films and digital television. Whether content is screened in movie theatres or aired on streaming and television platforms, creators need to understand who they’re pitching to, how to deliver their story in a succinct yet compelling pitch. and understand the complexities of the many devices from which we receive this content. It’s not one size fits all. Creators must know who their audience is, and that the audience is no longer limited to the United States as the main market albeit still important market. With so much to convey, how does one make the most out of their pitch meetings? All this and more will be distilled into this unique workshop intensive.

NOTE: Plus, one or two brave souls will get to pitch their own idea for a constructive critique as time allows.

Course Runs: Tue Dec 13th 2022 01:00 pm – 02:30 pm PST

WHAT YOU’LL LEARN:

  • The Dos and Don’ts of Pitching
  • Writing the perfect logline
  • Why loglines are so important
  • Recognizing the differences between the many types of pitches and when to use them
  • How Zoom pitches are different from in-person meetings and how to get the most out of them
  • Pitch decks – do you need them?
  • The importance of knowing who your audience is
  • Researching who you are pitching to (both executives and companies)
  • Making the personal connection in the room
  • Understanding the ever-changing dynamics of content creation in the global landscape

WHO SHOULD ATTEND?

  • Writers, Producers, and Content Creators who aspire to up their pitching game
  • Writers, Producers, and Content Creators who want to maximize their abilities to write unique and compelling loglines without sounding generic
  • Writers, Producers, and Content Creators who need to master the various kinds of pitches and when to use them
  • Writers, Producers, and Content Creators who must learn how to connect personally and emotionally via zoom vs. in person meetings to that executive sitting across from them
  • Writers, Producers, and Content Creators needing to hone their pitching skills
  • Writers, Producers, and Content Creators who are looking for a way to stand out from the noise by conveying their stories in a unique, innovative way.
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Learn from an expert instructor!

Rona Edwards and Monika Skerbelis

Rona Edwards

A graduate of California Institute of the Arts, Rona Edwards was VP of Creative Affairs for Emmy-winner John Larroquette, Academy Award-winner Michael Phillips, & Emmy-winning Producer Fern Field before becoming an indie producer. Producing Credits & Experience include Killer Hair, Hostile Makeover, Blind Trust (Lifetime), One Special Victory (NBC), The Companion (USA/SCI FI CHANNEL), I Know What You Did (ABC), Out Of Sync (VH1) Der Morder Meiner Mutter (Sat.1), Selling Sex in Heaven (CBC), which won the Beyond Borders Award for Best Documentary. She produced another award-winning documentary, Unforgettable, the story of a man who can remember every day of his life. Edwards has served as a film consultant for numerous film commissions and production companies worldwide including Film Victoria, Screen Queensland, Stewart-Hall Productions, Enjoy Entertainment in Australia and Pilgrim Pictures in Singapore. Edwards is currently developing several books, true-life stories, animation and fictional tales for feature film and television. She is a proud active member of the Producers Guild of America, the Academy of Television Arts & Sciences, International Documentary Association, SAG-AFTRA, and Film Independent.

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