Breaking & Entering: Your Question Leaves Me with Questions

When reaching out to an industry pro, specificity is the price of admission. Barri Evins draws from real life for a lesson in how to ask for what you need.

“Dear Abby,” the famed newspaper advice column by Abigail Van Buren, the pen name of Pauline Phillips, was renowned for offering practical, pragmatic advice with the compassionate tone of a good friend. It began in the 1950s and gained in popularity, appearing in over 1000 newspapers. Ultimately, it was taken over by her daughter, Jeanne, and reaches millions of readers to this day. While I’m no Dear Abby, I do my best to offer helpful advice when asked – but even I can be stymied.

I once received an email asking me to “Please explain the film industry.” There is simply no way to reply to a request that broad! But some correspondence over the last few weeks has come in a close second, with the writer getting some things absolutely right and one significant fundamental wrong.

Since I’m always touting relationship building as writers’ top tool to breaking into the business, I’m sharing the interactions here. Seeing both sides of this exchange offers practical lessons in how to ask for what you want without forcing the other person to decipher what you need.

These exchanges took place over a couple of weeks. Some details have been omitted for the sake of maintaining the writer’s anonymity.

Truthfully, the exchange got off to an excellent start with the email subject line: Reaching Out + Inspired by your advice

Leanly written, with a thoughtful compliment. Well done! That was enough of motivation to get me to open the email during my morning ritual of going through correspondence.

Writer: I’m a comedy writer working with a writing partner. I came across one of your pieces and ended up digging into your BigBigIdeas.com website. Your article on breaking the rules and wanting the reader to feel like they’re watching the movie on the big screen really resonated with us.

We’re currently developing a half-hour TV series and have been mining your articles for guidance. I’m always looking to learn from respected professionals like yourself. I’d greatly appreciate any quick thoughts or general next-step advice you might be willing to share. Thank you for your time – I hope you have a wonderful rest of your week.

It is genuinely satisfying that they had read my work and found it helpful. Everyone likes a specific and sincere compliment.

Me: I'm gratified you found my articles helpful and truly appreciate your kind words. You can check out my blogs here: https://bigbigideas.com/big-ideas-blog/ and find options for working with me, whether on consultations or mentorship, here: https://bigbigideas.com/big-help-the-doctor-is-in/.
It seems you're hoping to ask a question, but it is so very general that there is no answer I can give. No idea on next steps as I've no idea what step you are at... As I think you'll find in many of my advice columns, specificity is key.  
Hope that makes sense. You're welcome to sign up for my oh-so-very-occasional newsletter with columns, videos and giveaways below, as well as links to my social media. 
Best of luck in all your future writing endeavors!

Honestly, I felt that I was polite and informative. They were welcome to read more, work with me, or sign up for my newsletter with giveaways, but their question was too vague to answer. My closing sentence was a very courteous “bye-bye,” but it didn’t take.  

Writer: Hi Barri,

Thanks for sending those links over, I'll definitely check them out and subscribe to your newsletter. I guess to be specific my question is what is the best thing we can do now that we are finished with our pilot or what is the best way to get it in front of somebody who will move the dial?
I know you are very busy so I don't want to bother you with a bunch of questions. Thanks for responding and giving the feedback, I am very grateful. 

Their specific question was still far too broad – impossible for me to respond with constructive actionable advice. And I think any industry professional would have felt no obligation to reply for a second time. But I did.

Me: What else have you written?  
Do you have a series bible and a deck for this project?
It's unclear as to where you are in your career. There are no concrete answers at any stage, but again, more information would help.

Again, I am asking for some specifics and am stuck deciphering. And not really getting much back in return. If someone is willing to engage, at the very least, don’t make it such a heavy lift for them!

Writer: We have a finished series bible and a deck. We have worked with a couple of script consultants to polish our series but still are very new writers. 
Me: Writer, I try to be helpful to everyone, but I really need more information.  
If you have just one series pilot with a bible and a deck, the advice would be to keep writing. You will need lots more material. It is challenging to launch a career from one piece of work. It takes time to build up material and to build relationships in the industry.  You should always be working on both of those things.  
Have you entered contests? Queried? Are you reading the trades to learn who might respond to this type of project?
So unfortunately, your question leaves me with more questions!

That really is the crux of this. The question that does not offer specifics and leaves me with more questions.

Writer: Yes! I have been continuing writing, I have started on another tv show and another movie. Every week I query people to learn more and connect with industry professionals, as well look people up on IMDbPro to see what people are in the same genre as I write in. As for the contests, some other industry professionals have advised against entering into screenwriting contests because they don't offer enough in return for the cost and really won't move the dial. Do you think I should enter contests? I hope this gives you more answers,
Have a great rest of your week.

So apparently, they are similarly querying other people in the industry and getting replies?! I’m floored that such generic requests would yield specific advice. Truly incredulous. I can imagine a paid consultant offering up some advice, but I am highly skeptical that cold queries are leading to career advice. If I hadn’t had other more complicated correspondence that needed a response, I wouldn’t have replied again.

Me: Writer, let me suggest that in your next letter to someone in the industry seeking general information you introduce yourself. A short bio would be helpful. Honestly, I have no idea if I am talking to someone who is just out of college or someone who has been writing for years. I don't know if you've studied screenwriting. I have no idea what kind of comedies you write as there are many dozens of subgenres. I don't know if you are always part of a writing team. Not that it matters, but I don't even know your gender, although obviously I'd never complain about a woman with a man's name!  
Contests are not what they used to be, but they can be useful if you are using them for a goal. Small regional contests aren't impressive. Contests with quality feedback can be helpful. Austin has the film festival and an opportunity to network and build relationships – as do conferences although there are far fewer. Coverage Ink has a huge manager panel who reads their top scripts. CineStory is a nonprofit run by writers that offers retreats and one-on-one mentorship.  Check out all contests at https://moviebytes.com for their specifics  and reviews by writers.
IMDbPro is a good thing. Be sure to scroll to the right side of the page and read the news, especially announcements about studio deals or new hires as they always include information about what the studio or company is looking for. That's very useful information.  
Wishing you all the best in your future writing endeavors.  

Once again, there is my polite closer. We’re finished here.

Writer: Thanks, and thank you for all the great advice! I will dig into the screenwriting contests website and reviews and most importantly we'll keep writing. I will make sure to include a short bio next for all my next queries. You have been really helpful, thanks for responding and giving us feedback. 

Points for politeness, and I must admit to a sense of relief that the exchange was over. Hopefully, I saved someone else trying to do a good thing from having to go to such lengths.

So what's the takeaway from all this? Specificity. In screenwriting, we talk about it constantly – specific details, specific characters, specific moments. The same principle applies when you're reaching out to industry professionals. That’s why this exchange got off to a great start – the specific but not fawning compliment.

Before you hit send on your next query, ask yourself: have I given this person enough to actually help me? Here's a quick checklist:

Introduce yourself. A short bio isn't vanity – it's context. Career stage, training, credits, what you write. Without it, the person on the other end is trying to answer a question in the dark.

Be specific about where you are. One completed piece of writing is different from a body of work. Two years in is different from twenty. The advice hinges entirely on the answer. In queries someone asking someone to read your material, I call this “your chops.” Do you have any sales or options? Did you “win, place or show” in any major contests? Did you go to film school? Have you been paid to write in another medium? A current client of mine is a novelist, but has serious chops as a journalist which we’re working into her query seeking a manager for a film or series adaptation.

Make it easy to help you. Industry professionals are busy. The easier you make it to give you something useful, the more likely you are to get it. A heavy lift often goes unanswered – and that's not rudeness, it's math.

Be brave. Ask for what you want. You might get a “no," but that’s far better than no reply at all. 

And finally – keep writing. Whatever stage you're at, whatever question you're asking, the answer almost always includes that. Material builds careers. Relationships build careers. One great script is a start; keep going.

Barri Evins draws on decades of industry experience to give writers practical advice on elevating their craft and advancing their career. Her next SCREENWRITING ELEVATED online seminar with 7 monthly sessions plus mentorship will be announced in 2025. Breaking & Entering is peppered with real life anecdotes – good, bad, and hilarious – as stories are the greatest teacher. A working film producer and longtime industry executive, culminating in President of Production for Debra Hill, Barri developed, packaged, and sold projects to Warners, Universal, Disney, Nickelodeon, New Line, and HBO. Known for her keen eye for up and coming talent and spotting engaging ideas that became successful stories, Barri also worked extensively with A-List writers and directors. As a writer, she co-wrote a treatment sold in a preemptive six-figure deal to Warners, and a Fox Family project. As a teacher and consultant, Barri enables writers to achieve their vision for their stories and succeed in getting industry attention through innovative seminars, interactive consultations, and empowering mentorship. Follow her on Facebook or join her newsletter. Explore her Big Ideas website, to find out about consultations and seminars. And check out her blog, which includes the wit and wisdom of her pal, Dr. Paige Turner. See Barri in action on YouTube. Instagram: @bigbigideas Twitter: @bigbigideas